Shinobi Therapeutics
Content Strategist | Copywriter
Remote | 2023
Project Context
Agency: Bunsen Studio
Client: Shinobi Therapeutics
Role: Content Strategist (Contract)
Objective: Revamp and launch a single-page website to differentiate from competitors, targeting pharmaceutical partners and investors.
Occasion: Coinciding with the announcement of $51 million in Series A funding.
Role and Responsibilities
Research Integration: Quickly assimilated the client’s dense research and product information.
Market Analysis: Assessed competition to pinpoint effective differentiation strategies.
Storytelling Strategy: Identified compelling narrative entry points tailored for the target audience.
Design Collaboration: Partnered closely with the designer to create visualizations and content hierarchy to effectively communicate the storytelling elements.
Constraints
Timeframe: Six weeks from project initiation to website launch.
Content Requirement: Accurately reflect the client's product and research without overwhelming detail; don’t waste space telling audiences what they already know.
Quality Standards: Must meet internal team standards for design and content accuracy.